The CAMP Matrix
Every nonprofit organization has four types of stakeholders:
Customers, Allies, Members, and Partners, each serves a unique role in helping the organization achieve its goals and ensure its long-term growth. Here is how your organization can identify and engage the local stakeholders it should to reduce donor dependence.

Doing Well by Doing Good – The Inverted Stakeholder Pyramid
Whom do associations really serve? If you think the answer is “their members” you will be surprised by the answer given here.

Advocacy’s Three-Legged Stool
The end goal of advocacy is not to change laws and policies; it is to change economic and social behaviors and outcomes. At its core, advocacy is a negotiation between the governing and the governed as to how those behaviors should be managed: market forces, social norms, or public regulation. A successful advocacy campaign engages all three, which, like a three-legged stool is more balanced and sustainable.

The Structure-Conduct-Performance Iceberg
Most development projects focus on the behaviors that need to be changed. But, like an iceberg, the behaviors that we can see are only the surface of a complex system of social, economic, and political forces that shape our decisions. To sustainably change people’s and organizations’ behaviors, you have to first look past those behaviors to identify those underlying drivers that motivated them in the first place. Here is how to do that.

Sustainability Toolkit

Customers' Customers Analysis

Demand Network Mapping©

Industry Benchmarking©

Alternative Futures Strategic Planning

Cage Analysis


Sustainability Toolkit: After being recruited time and again to help local civil society partners to become self-sustaining, Richard O’Sullivan created a series of tools to help non-profits in developing markets to find paths to self-sustainability. Because most often, local CSOs were engaged as subcontractor conduits for project products and services, how they would survive after project funding was rarely, if ever discussed until the final months of three- or four-year development projects.
These unique tools addressed this void by:
• Identifying and engage all four types of nonprofit stakeholders,
• Creating a “portfolio” of different kinds of funding to reduce exposure to any one revenue source,
• Redefining their advocacy role to include direct participation in the governance process.

Wide Intro Green